Here at BeckettHanlon, we have adjusted our strategies for the time that is now, to try to take advantage of the situation as best as possible. We’ve decided to market our business for the buyer of tomorrow. Right now, we can’t travel (unless you want to spend time in quarantine and risk your health). That’s a huge problem when you’re selling international property… like us. HOWEVER, with many people stuck at home… they’re spending a lot more time scrolling through social media. We’ve made it our mission to be SEEN & HEARD.
In the past 2 weeks, we’ve published new episodes of our Podcast ‘Can You See It – A BeckettHanlon Podcast.’ The most recent episodes feature local Belfast entrepreneur and influencer Chris Suitor, and legendary (award-winning) entrepreneur Brian Reid. The podcast can be viewed on all major listening platforms. The podcast has helped us connect and network with some amazing people, from here (Belfast) and afar.
We launched our brand new Franchise Website…. (The website you’re currently reading this on). And personally, we think it’s pretty great. We’re hoping it can educate potential partners on our journey building BeckettHanlon so far, and how we continue to do so in the current climate.
Our current partners know how much we focus on education. We had a group call last Thursday evening with everyone, to share some recent success stories and to educate on how our current partners could be using social media to their advantage in this time.
We continue to showcase new and exciting properties on our website, offering virtual tour viewings for interested buyers. We truly believe that in a few months time… or however long it may be… that when the airways open again, and it’s safe to travel, many people will be excited to do so. If Covid has taught us anything, it’s that time is precious. We never know what tomorrow brings. We believe a lot of people will be deciding to finally buy that home abroad that they’ve lusted over for many years. And… personally, I’d rather be quarantined in a gorgeous Villa in Spain, than in rainy ole’ Norn’ Iron or wherever you are reading this from.
Catch you in a few weeks with some exciting news and updates!
We’d be lying if we said 2020 hadn’t been a hard year. Like many people, we haven’t been able to operate our business as we usually would. However, we’ve created our own opportunities by focusing on elevating the BeckettHanlon online brand presence. It’s so important to not be frozen in fear by current obstacles or events. There is an opportunity in every moment of uncertainty. We launched our own podcast where we’ve been interviewing successful entrepreneurs and individuals. The conversations so far have been eye-opening and inspirational. So far, through sharing my personal stories of failure, success, family and business, I’ve created meaningful online relationships with individuals who could become clients one day in the future. I also recently spoke at an event in Ten Square Hotel Belfast, called ‘Think Inspired.’ This gave me the opportunity to connect with some local legends, and hear their inspirational stories too.
So what’s the point of all of this? Our aim is that we can foster the relationships we already have, and work to create new ones. We can’t travel abroad right now. We have online, virtual viewings of luxury homes abroad, but it’s not quite the same. One day, however, we will be able to travel freely and safely again… and when that day comes, we hope to have built up our online presence, so that when someone is thinking about buying property abroad, we are the first and only company they decide to purchase with.
If you are reading this and would be interested in being a guest on our podcast – please email me at firstname.lastname@example.org