We Don’t Grow When Things Are Easy, We Grow When We Face Challenges!

ByLucy McMullan

We Don’t Grow When Things Are Easy, We Grow When We Face Challenges!

Here at BeckettHanlon, we have adjusted our strategies for the time that is now, to try to take advantage of the situation as best as possible. We’ve decided to market our business for the buyer of tomorrow. Right now, we can’t travel (unless you want to spend time in quarantine and risk your health). That’s a huge problem when you’re selling international property… like us. HOWEVER, with many people stuck at home… they’re spending a lot more time scrolling through social media. We’ve made it our mission to be SEEN & HEARD.

In the past 2 weeks, we’ve published new episodes of our Podcast ‘Can You See It – A BeckettHanlon Podcast.’ The most recent episodes feature local Belfast entrepreneur and influencer Chris Suitor, and legendary (award-winning) entrepreneur Brian Reid. The podcast can be viewed on all major listening platforms. The podcast has helped us connect and network with some amazing people, from here (Belfast) and afar.

We launched our brand new Franchise Website…. (The website you’re currently reading this on). And personally, we think it’s pretty great. We’re hoping it can educate potential partners on our journey building BeckettHanlon so far, and how we continue to do so in the current climate.

Our current partners know how much we focus on education. We had a group call last Thursday evening with everyone, to share some recent success stories and to educate on how our current partners could be using social media to their advantage in this time.

We continue to showcase new and exciting properties on our website, offering virtual tour viewings for interested buyers. We truly believe that in a few months time… or however long it may be… that when the airways open again, and it’s safe to travel, many people will be excited to do so. If Covid has taught us anything, it’s that time is precious. We never know what tomorrow brings. We believe a lot of people will be deciding to finally buy that home abroad that they’ve lusted over for many years. And… personally, I’d rather be quarantined in a gorgeous Villa in Spain, than in rainy ole’ Norn’ Iron or wherever you are reading this from.

Catch you in a few weeks with some exciting news and updates!

About the author

Lucy McMullan editor